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Our Brand

Our TV commercial “Winning Advantage” is built on the concept “Everbright Sun Hung Kai—the hub of investment edges”, which reflects our leading, and international position in the financial industry under our brand Everbright Sun Hung Kai (“EBSHK”). After the confluence of the two titans, EBSHK combines the strengths and well-established business network of the Mainland’s financial leader Everbright Securities with Hong Kong’s legendary financial institution Sun Hung Kai Financial to usher in an era of boundless opportunities and gains, striking further notes of success in the international financial market based on our three leading edges: Strike FAST, Pick RIGHT, and Glow IN POWER AND LIGHT.

As part of the brand upgrade of the China Everbright Group and our parent company Everbright Securities, starting from October 2020, the Corporate Finance & Capital Markets, Asset Management, and Investment & Financing businesses of Everbright Sun Hung Kai and its affiliates* will operate under the brand of "Everbright Securities"; Wealth Management and Institutional Business will continue to operate under the "Everbright Sun Hung Kai" brand. The brand upgrade lies at the heart of "One Everbright" and represents our brand new image to appear in the capital market.

Our strategic TV commercial “Stellar Wealth Management Services” was launched in mid-March 2019 to promote the positioning of “Refined Wealth Management Services with Stellar Execution” for our Wealth Management business.

* China Everbright Securities International Limited